LSP stems from constructionist theories developed in the ’70s by Seymour Papert, who was among the first ones to adopt LEGO bricks as a learning tool in education, capitalising on the strict relationship between hands and the brain: it is well-know that hands are connected to between 70-80% of our brain cells, which means that through the exploitation of this neural connection people can learn and think more and in more creative ways by connecting their hands with their brain and by constructing something material. The LEGO bricks act as co-creation tool and as a communication mediator: bricks are both a media to build and express complex ideas through storytelling and metaphors, and bricks act as a mediator between participants, allowing people to overcome hierarchies and power games that often affect workshop like activities and co-creation initiatives. Thanks to the peculiar collaborative and social dynamics enacted by the method, all participants in an LSP workshop contribute to the discussion and to the decisions.
LEGO® SERIOUS PLAY® is a method that allows participants to negotiate decisions and strategic and operative plans and to co-create ideas creatively, socially and interactively. Lego Serious Play is a facilitation method that was designed in ways to enhance business performance by bringing around the table key stakeholders and by facilitating the discussion and meaning sharing activities through the use of LEGO bricks, metaphors and storytelling. Ramaswamy Gouillart (2010) The Power of Co-Creation
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